The Arts Group

The Arts Group (TAG) is a Nairobi-based marketing and communications agency that has spent over a decade turning brand strategy into creative execution — from concept to camera to campaign. Since 2010, TAG has built an integrated creative offering spanning brand and campaign strategy, graphic design and art direction, digital marketing and content, live, virtual and hybrid event production, film and photography, publications and branded merchandise, and public relations.

What sets TAG apart as a creative business is its full-circle model: the agency doesn't just design a brand's story, it produces and stages it — running live events, building proprietary tools like its Sajili delegate-management platform, and delivering end-to-end digital campaigns for local and international clients. That combination of strategic thinking, design craft, and production capability under one roof reflects the kind of commercially disciplined creativity the Business Creatives Award is meant to recognise.

TAG's longevity (15+ years and counting) and its portfolio of repeat local and international clients speak to a business that has professionalised creative services in Kenya, not just practised them. This is supported with several notable awards bagged in recent years - KPMG's Top 100MSME 2019, eCommerce Agency of the Year 2022, Tourism Innovation Solutions 2025 (TRA Excellence Awards) and 2nd Runner-Up Not For Profit Campaign of the Year 2025 (PRSK Excellence Awards).